In competition against other agencies to win an advertising account with the Cable Factory in Rexburg, Idaho, our agency achieved the best redesign and won the account.
The Cable Factory is a company that owns a lake where patrons can cable wakeboard. We developed an advertising campaign to help them reach college and high school student populations.
As the lead designer, I designed the campaign book from front to back. The members of my agency had a variety of personalities and design ideas. I was was able to help everyone feel like they contributed while maintaining the consistency and integrity of the design.
The Cable Factory competes with big brands so it was important to use a familiar, yet unique sense of style so they could set themselves a part while clearly communicating the type of services they offered. I created a logo with a sense of movement like waves to communicate fun in the water.